Auto Parts Business
NHK Sales is developing automobile suspension springs, of which NHK Sales's share is the largest and that are the most strategic of products for compact cars.
NHK Sales is enhancing its position as a leading company in the auto parts market by providing original development proposals.
While NHK Sales's sale of "the automobile suspension spring" dominates more than 40% of the market share, NHK Sales has established 2 sales routes: the genuine route purchased by auto manufacturers, and the after market route. Unlike its competitors, NHK Sales is promoting proposals on parts and supplies for compact cars further by fully utilizing these 2 distribution channels.
NHKSales participates in the oligopolistic auto belt market under business ties with Gates Rubber Inc. in the United States, the largest belt manufacturer in the world. NHK Sales is also offering the original brand named "Green Series" for elements, constant-velocity universal joints, oil seals and others as well as strategic products developed from a customers" point of view. These products have increased NHK Sales's turnover securely and efficiently.
Promoting ties with a leading car lease company and repair shop group, NHKSales has set up a new sales network.
Automotive Suspension Spring
Since its establishment, NHK Sales has addressed leaf springs and reinforced coil springs for motorsports as one of its main products. NHK Sales has acquired overwhelming market shares mainly in repair springs due to the high-quality and diversified product lines, years of experience with springs, and the support system based on accumulated technologies.
Suspension springs (leaf springs, spiral springs, torsion bars and stabilizers), and reinforced coil springs for motor sports
Auto Parts and Supplies
For the compact car market, NHK Sales is developing original products, particularly "Green Series," and strategically supplying them to the market. The following items are examples of "Green Series" parts:
Tire chains, wiper blades, belts, fuel tanks, wheels, brake parts, clutch discs, elements, mufflers, spring parts, auto cables, special purpose and unique specification vehicles parts, electric equipment, chemicals, greases, paints, anti-freezes, onboard supplies, aero products, lamps, reflectors, functional products, labor-saving equipment, high-pressure hoses, and tools
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